The form of production-based trade has changed considerably in recent years. In manufacturing enterprises that prefer ERP, costs are brought under control with system automation and process optimization, idle capacity is prevented, efficiency in raw materials and production increases, and on-site employment and labor use occur, and it is seen that the competitive power of these enterprises has increased. Thanks to the increased competitive power, enterprises can find the opportunity to enter new and high-yield markets.
With the processes in place, enterprises now have to compete with their competitors on other issues. With the growth and development of volume in enterprises, the competition issues of the market in which the supply role is assumed change. At this stage, competition headings such as cost and supply processes are replaced by headings such as product-based customer and market management, profit maximization, strategic decision-making, crisis management, profitability analysis, break-even point management, etc.
In order to maintain a constant competitive power, enterprises have to make performance analyses with the same speed in rapidly flowing activity periods and use the most up-to-date and accurate data when making their decisions. At this point, Management Decision Support systems that can use the generated data for making the right decision, have advanced visuals that can be monitored rather than report outputs, and work fast, memorable and result-oriented come into play. For example, in a business with many branches or dealers, decisions that the manager must make such as sales of various products, which product is sold in which branch at what time intervals, remaining product stocks and whether this product will be re-manufactured, how sales will be affected by price changes, etc., problems arise. In such a problem, first of all, electronic data movement must be established and office automation systems must be working. Otherwise, it is not possible to reach answers to questions such as product sales, remaining stocks and where and how much it is sold. All information collected in management with electronic data movement and office automation systems can be reported to the manager with management reporting systems.
A manager who wants to solve a wide range of problems and issues such as sales / production optimization may not get good results with very complex reports or may require a long process. However, even the slightest disruption or delay in production / logistics and pricing policy can cause great costs to the business. At this stage, the various reports obtained are modeled with the help of decision support systems according to the desired problem and a more meaningful meta-summary information can be obtained from the data. Thanks to this meta-summary information, the manager can decide on the production, distribution and pricing policy of the relevant product faster and with fewer errors.