In the world and in our country, many academic and private publications, trainings and awareness-raising studies have been carried out for years in order for companies to become institutionalized and gain the ability to act independently of individuals. There are serious researches and studies for the spread of the "corporate culture" awareness that should be established in businesses following institutionalization.
However, in addition to the processes of globalization, globalization, rapid development of communication tools, technological developments, etc., the agenda of the new World is now definitely "Digitalization" with the COVID-19 pandemic that has recently affected the World.
Many companies quickly found themselves in the age of digitalization without fully completing the institutionalization process and adventure. The conditions for existing and surviving, in other words, the rules of the game, have changed. The effectiveness of many person-focused plans, programs, reports, documents, schemes, etc., which were obtained or attempted to be obtained by allocating time, labor and capital during the institutionalization process, seems to have decreased in the face of the requirements of the new age.
In a world where virtual environments and cloud systems are rapidly spreading and smart technologies are dominant, the features that companies producing goods and services should have are now very different compared to the previous era. Having a solid and reliable technological infrastructure has surpassed the institutionalization and even more advanced level of “company culture” that is dependent on the person in the new era.
Websites and mobile applications have become the representative office of many companies today. Except for large projects and serious partnerships, there is almost no face-to-face meeting of the management or lower levels of companies. Today, 78% of business-oriented communication and information flow traffic is managed in the e-mail environment, 12% via telephone, and the remaining 10% through face-to-face contact. In other words, instead of what is happening inside companies and how they are managed, what is now being looked at is what they clearly and concretely put forward.
The change in our lifestyles and the related business models has made it more important than anything else to be able to obtain the desired supply, product or service as soon as possible, focusing on results and speed.
Digitalization, which has inevitably become the agenda of both personal life and the business sector in the new world, has become the trigger of inevitable processes for companies. Today, it is no longer very important whether a company is institutionalized in the classical sense, how its hierarchical scheme is shaped or formed, what its governance model is. If the company in question has reached a level where it can follow its operations “instantly” and deliver the expected products or services to those who demand them using the digital industry and marketing channels, it means that it has caught up with the times.